Our USP: No Contract – No Charge
POWER OF CELEBRITY ENDORSEMENTS
As consumers, our choices are often based upon recommendations from people we trust: friends and family, work colleagues, and our favourite personalities. Celebrity endorsements are this recommendation process writ large.
Celebrities project lifestyle messages that brands can tap into to position their products or services. Certainly this can be an expensive marketing method: Jamie Oliver’s celebrity endorsement ad campaign for Sainsbury’s cost £41 million, but the return-on-investment can be startling.
For example, Heston Blumenthal’s eyewear range for Vision Express, although a costly campaign, helped to drive a 6% increase in sales in 2013 and an 11% rise in operating profits.
With the rise in social media and other digital marketing channels the costs don’t necessarily need to be so extravagant and celebrity product endorsements are fast becoming more affordable.
WHY USE A CELEBRITY TO ENDORSE YOUR PRODUCT OR SERVICE?
The reasons why celebrity led product endorsements are so successful are simple:
NEVER BEFORE has the consumer been so aware of, or responsive to, celebrity led advertising and endorsements.
NEVER BEFORE has there existed so many TV channels, websites and alternative media such as YouTube, eager to carry these compulsive and persuasive messages, as well as celebrity gossip about them.
NEVER BEFORE has demand for celebrity involvement in all forms of advertising been higher, or more cost effective. According to Campaign Magazine over 22% of all TV advertising utilise a celebrity endorsement in vision and over 30% include a celebrity voice over. Not surprising then that statistics prove that advertising including a celebrity out-perform 2-1 those without.
UNRIVALED EXPERIENCE
During the past 25 years Useful Talent executives have been responsible for generating literally thousands of celebrity led advertising and endorsements contracts, PR campaigns, product launches, corporate entertainment & pesonal appearances. These include British and foreign TV, print, poster campaigns, websites and corporate videos. As a result, advertising agencies worldwide are increasingly seeking to benefit from our extensive experience and advice on which celebrities to approach and how to cost the various elements of these endorsement contracts.
To our knowledge, no other agency has our experience, or has been as successful in matching the right celebrity to the right campaign at the right fee for so many years.
As consumers, our choices are often based upon recommendations from people we trust: friends and family, work colleagues, and our favourite personalities. Celebrity endorsements are this recommendation process writ large.
AT THE HEART OF CELEBRITY LED ADVERTISING
Useful Talent has been at the heart of celebrity led advertising in Europe and the USA for over 25 years and is uniquely qualified to place accurate priced endorsement proposals directly into the hands of the appropriate decision makers. We have evolved over this period into a number of specialist departments dealing with a wide range of services specifically designed for the advertising, marketing and PR industries. With offices situated in key international locations we provide an essential conduit between major talent and the important corporate market.
POWER OF CELEBRITY ENDORSEMENTS
Celebrities project lifestyle messages that brands can tap into to position their products or services. Certainly this can be an expensive marketing method: Jamie Oliver’s celebrity endorsement ad campaign for Sainsbury’s cost £41 million, but the return-on-investment can be startling.
For example, Heston Blumenthal’s eyewear range for Vision Express, although a costly campaign, helped to drive a 6% increase in sales in 2013 and an 11% rise in operating profits.
With the rise in social media and other digital marketing channels the costs don’t necessarily need to be so extravagant and celebrity product endorsements are fast becoming more affordable.
