Joanna Chimonides teams up with South Beach Official and ASOS 

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British reality star and influencer Joanna Chimonides has teamed up with South Beach Official to launch and activewear edit exclusively at ASOS.

The partnership sees the ASOS online shop carry the line of leggings, sports bras, oversized sweatshirts and joggers, bootie shorts and more, all at reasonable prices for the daily consumer. These clothes are also size-inclusive, ranges in sizes from a UK 6 to 16.

The former Love Islander posted the news on Instagram: ‘Today’s the day! My edit with @southbeachofficial X @asos goes live later – keep your eyes peeled! I’ve been SO excited to share this news with you as this edit comes at the perfect time as I start getting back into fitness☺️ I absolutely adore all of the pieces and the fitness sets are beaut, I know you will LOVE them too – set your reminders girlies #JoannaXSouthBeach’.

Brand ambassadors, celebrities and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. This is something in which the team at The Celebrity Group have more than 30 years’ experience. Contact them at

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