Snoop Lion stars in overstock.com, Inc adverts
Snoop Lion stars in overstock.com, Inc adverts
Add to shortlistCategories:
About
Snoop Lion has teamed up with Utah-based online retailer Overstock.com, Inc.
The rapper, also known as Snoop Dogg, is featuring in the brand’s new TV adverts, together with wife Shante, daughter Cori and sons Corde and Cordell.
“This was an inspired collaboration,” said Overstock.com CEO Patrick Byrne. “The collaboration between Snoop Lion and Overstock.com turned out to be much more effective than either party imagined at the outset.”
The company produced ads featuring musicians Jason Mraz, Ne-Yo, bluegrass duo Joey and Rory, as well as professional basketball player Carlos Boozer.
Snoop Lion’s single, “The Good Good” featuring Iza Lach, off his new album Reincarnated ,plays over the ad storyline.
The partnership also features a dedicated section on the company website, called SnooperMarket.
Overstock.com’s relationship with Snoop Lion will extend beyond these ads, and will include a portion of the company’s website – to be called the SnooperMarket – dedicated to selling Snoop Lion-branded products and showcasing a subset of Overstock.com products, curated by Snoop and his family.
Watch the Video: