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Leading sportswear company PUMA announced that British-Nigerian rapper Skepta will be partnering with the company to help create clothing and curate marketing campaigns.
Skepta, whose real name is Chief Joseph Olaitan Adenuga Jr., is an incredibly hands-on artist whose organic talents lie in creating innovative art.
A unique partnership was struck through Skepta’s Big Smoke Corporation, which fosters and ignites a community of individuals with talent and brings those talents to brands.
“This is the first brand partnership deal to come through my new company Big Smoke Corporation and one I am very proud of. Together with PUMA we can put our spin and create a new way of thinking about fashion and style.” Skepta says.
“It’s an honour to work with such a globally recognized brand that is both embedded and has a real understanding of youth and popular culture, but also understands the importance of partnerships and collaborations such as this. We look forward to developing and creating new opportunities for the next generation together.”
Having developed a deep understanding of youth culture and sharing a strong connection with the streets of today’s society, Skepta has joined PUMA to promote new, dynamic vision of its men’s business.
From campaigns to design, he will be an active voice in PUMA’s progressive space.
“Skepta is the embodiment of progression, proven by the impact he has created on music, fashion, and culture over the last two decades. We are excited to start this journey with him where he will play a multifaceted role, bringing to life his knowledge and vision, helping us revolutionize our progressive space. We could not be happier to welcome him to our PUMA family, and I am excited to see what we accomplish together,” said Bjoern Gulden, PUMA’s CEO.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.