Siya Kolisi for Dove
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Dove ticks all the right boxes with brand ambassador Siya Kolisi
Dove has a partnership with South African rugby captain Siya Kolisi. Beauty product companies don’t have to work as hard these days to persuade men to care for themselves, because skincare is about more than just looking and feeling good. Skin that is properly nourished and protected is less likely to succumb to the harsh African sun and begin the path to skin cancer.
However, having a man-mountain like Springbok captain Siya Kolisi to deliver the message helps the brand and the entire concept of male skincare.
That is what he does for Dove skincare products. The message is that whether on the rugby field or playing with the kids at home, your skin takes a beating (and no one can deny that Siya puts his body on the line for the national team).
The commercial, which was originally intended to air across a number of countries during the Six Nations tournament earlier this year, is now airing again ahead of our Rugby Championship match against the Wallabies.
The timing is ideal. The message is clear. And Siya Kolisi is a fantastic brand ambassador.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.