Scotty James for OKX
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OKX ADDS FOUR-TIME OLYMPIAN SNOWBOARDER SCOTTY JAMES AS BRAND AMBASSADOR
OKX has partnered with international snowboarder Scotty James for a brand partnership, “a resilient athlete with an always-on mentality” that “epitomizes the mentality that is needed for success”.
Scotty James, a four-time Olympian and popular social media personality, will collaborate with OKX to develop new winter sports experiences within the metaverse.
Fans will get to see what Scotty James has been doing, and at the same time they’ll get a chance to get insight into the finer details of his daily life and tips to trade.
Haider Rafique, Chief Marketing Officer at OKX, said: “Our realization this year as we went on to partner with top athletes in the world was, wow, there is an opportunity to show traders and investors how athletes train with discipline and ways they can learn from these athletes to improve their mental and physical conditioning.
“If most traders train like athletes, our category and communities will grow in a much healthier way than the current status quo of emotional trading. Scotty James is so approachable, and likeable yet, a world-class athlete.”
“He also got quite excited about our vision and wanted to participate with us in helping create a generation of healthy, disciplined, and thoughtful investors and traders who take these markets seriously and train properly before getting into the ring, so to speak.”
Scotty James said: “Ever since my first big professional win, I realized that if I wanted to stay on top, I’d have to revamp my entire training regimen both physically and mentally.”
“I am constantly pushing myself to live a healthy lifestyle, working to stay innovative and doing everything that I can to sustain a strong work ethic, and I’m hyper focused on innovating and always trying to learn new things. These are values that I apply both in the half-pipes and on the charts, and they are also values that are shared by OKX. That is what makes this partnership the perfect fit. I couldn’t be more excited to push the limits here with OKX and bring Crypto into the sport that I love.” Scotty James went on to say.
We can’t wait for this partnership to produce exciting results!
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