Salman Khan for Pepsico India
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Pepsico India has launched a television ad film with actor Salman Khan
PespiCo India has launched a TV commercial campaign with the actor Salman Khan. The advertisement invites youngsters to taste their new soft drink, which has a renewed experience that makes it even more fun and bubbly.
A waitress serves a young couple at an American-style diner a bottle of Pepsi. But the man does not like it and walks up to the waitress and asks her for a fizzy cola.
He is seated next to the company’s brand ambassador, Salman Khan, and Salman Khan approaches him with a Pepsi and asks for him to try it. The thirsty man finally received the drink he wanted, but before the waitress could refill his glass, he told her that he wants the same cola beverage that he got earlier.
When the boy hears this, he admits that he had had a drink with similar fizziness when he was at an earlier part of the evening. With that, the boy grabs the same bottle and goes back to his table.
Saumya Rathor, category lead, Pepsi Cola at the company, said, “Its new campaign brings alive the philosophy of swag and refreshment with more fizz. This campaign is pivoted on driving trials while maintaining the brand’s quintessential irreverent challenger spirit. Working with Salman Khan has been an absolute delight and we are sure all the brand’s lovers will enjoy his new swag avatar in the film.”
A report says the non-alcoholic beverages market in the country could grow at an annual compound rate of 8.7% to reach about $1.47 trillion by 2030.
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