Robert Pattinson confirmed as the new face of Dior Homme

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Following months of rumours Robert Pattinson has been confirmed as the new face of Dior Homme, appearing in images shot by American photographer Nan Goldin and filmed by French director Romain Gavras. The campaign is to be broadcast in Europe (except UK) and Asia (except China and Japan).

Robert joins the current circle of celebrity Dior fragrance ambassadors which includes Natalie Portman and Charlize Theron, as well as model Daphne Groeneveld.

The actor was first rumoured to be starring in a Dior campaign back in 2012, but the brand refused to disclose any information about the upcoming partnership.

Dior Homme first launched in 2005, about the same time that a young Pattinson first hit our screens as the ill-fated Cedric Diggory in the fourth Harry Potter film.

Dior Homme is the menswear division of Christian Dior SA, the French clothing retailer. Dior Homme has been under the creative direction of Kris Van Assche since spring/summer 2008. It had been directed by Hedi Slimane since the fall/winter 2001-02 season. Under Hedi Slimane’s direction, Dior Homme has introduced a characteristic slim silhouette which has since taken off within the fashion industry. The early collections delved into the exploration of the male sex. The look darkened during the Luster period which was inspired by the electroscene of Berlin. Since 2004 A/W, Dior Homme has delved into exploring the different styles of Rock. A popular rumor is that Karl Lagerfeld lost about 90 pounds so he would fit into one of Slimanes esteemed suits. The logo used now by Dior Homme is a bee, usually in the bottom right-hand side of knit wear and the top right side in polo shirts.

Since 2007 and the departure of Hedi Slimane, Kris Van Assche implements a more formal and minimal style. Over the seasons, he softens the black stiff silhouette which had become too cliché and opt for models who add an athletic look to the spindly Dior Homme silhouette. This new look is characterized by an almost religiously attention to details and an unshakeable color palette of shades of black, gray, blue or chocolate.

During the 1980s and 1990s Dior’s menswear line was called Dior Monsieur. Brad Pitt, Mick Jagger, David Beckham, and Kanye West have all been spotted wearing the clothes – it is very popular amongst rockstars.

In late 2007 Dior Homme began producing a six-piece men’s skin care range developed in partnership with Harvard medical school, with Hedi Slimane designing the packaging. The skin care range is available for sale in France and department stores all over the world.

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