Ranbir Kapoor for Bacardi
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Ranbir Kapoor becomes brand ambassador for Bacardi’s e-commerce platform Legacy Collective
In India, Bacardi and Ranbir Kapoor announced the launch of Legacy Collective, a one-of-a-kind e-commerce platform that unites Indian-made brands under one roof. The platform will feature an exclusive selection of homegrown Indian products, with the goal of creating a new legacy for India’s future lifestyle. Who better to represent this platform that celebrates those disruptors, innovators, and changemakers who are on their way to building their legacy as they pave their path to success than Ranbir Kapoor.
Legacy Collective currently consists of three distinct brands: Isak Fragrances, The Postbox, and Jaipur Watch Company. In keeping with the legacy ethos, the collective aims to propel homegrown brands in India that are just getting started. The platform will further empower these brands to showcase their collection to a diverse set of inquisitive shoppers, with innate Indian traditions and heritage at heart intertwined with modern-day designs.
On the launch, Ayaesha Gooptu, Head of Domestic Brown Spirits – Bacardi in India, said, “The Legacy Collective aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high and zealous spirits, more consumers than ever before are chasing the thrill of new experiences and achievement. Consumers today want to build their own name, their own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform. Renowned not only as a celebrated actor but also someone who has built his legacy on his own terms, his journey perfectly echoes the LEGACY COLLECTIVE’s brand philosophy – someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success.”
Commenting on his association with the Legacy Collective, Ranbir Kapoor said, “I am thrilled to be partnering with the Legacy Collective. I believe that the platform truly has a one-of-a-kind offering for the Indian market, crafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with – as it stands for building one’s own legacy in their own individualistic way.”
Over the past few years, made-in-India brands have multiplied rapidly and taken center stage as they cater to the specific needs of Indian consumers, while ensuring premium quality and exclusivity. With consumers at the heart of this initiative, the three distinctive brands associated with LEGACY COLLECTIVE come with an enthralling story behind their legacy that serves as an inspiration for its consumers.
We can’t wait for this partnership to produce exciting results!
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