Rana Daggubati for Confirmtkt
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Confirmtkt ropes in Rana Daggubati for its brand campaign #TrainTicketTiger
Confirmtkt, an ixigo group app and a leading train ticket discovery and booking platform, has announced Rana Daggubatti as the new face of their brand campaign, #TrainTicketTiger. The campaign was created to promote Confirmtkt and the numerous features it provides to make train travel easier for its users. The campaign will be broadcast on television, radio, and digital platforms.
The TVCs feature Rana Daggubati in an exciting new avatar promoting Confirmtkt as ‘Train Ticket Tiger,’ a one-stop-shop train app that solves common pain points of Indian train travelers with innovative services. One of the videos shows travelers who are unable to find direct train tickets to their desired destination because trains are fully booked in advance. Rana Daggubatti then introduces the Confirmtkt app, which includes ‘Alternate Options,’ a feature that allows the user to break their journey and change their boarding/dropping point in order to reach their desired destination. The train app is also extremely fast and simple to use, as demonstrated in the second TV commercial.
The brand decided to collaborate with Rana Daggubatti because the actor has pan-India appeal and is well-known in the country’s south. His dynamic and adaptable personality appeals to people of all ages, including millennials and Generation Z.
Speaking of his association, actor and producer Rana Daggubati said, “I am excited to team up with Confirmtkt for this campaign. Confirmtkt has grown to become one of the leading train booking apps in India, being used by millions of travelers across the nation! I really resonate with the company’s humble beginnings and phenomenal growth journey. Confirmtkt app offers train travelers lots of convenience and flexibility, with a wide array of unique features making train travel a hassle-free experience for its users.”
Dinesh Kumar Kotha, co-founder & CEO & Sripad Vaidya, co-founder & COO, Confirmtkt said,” We are delighted to announce our association with the dynamic superstar Rana Daggubatti for our brand campaign. Our aim with this campaign is to generate mass awareness around the unique features we offer to train travelers to make their journey as seamless as possible. Train seat waitlist is at an all-time high for popular routes given the holiday season and the upcoming festive season of Makar Sakranti. Our ‘Alternate Options’ feature is a perfect solution for travelers to increase their chances of getting confirmed train tickets even in peak demand. Currently close to 20 Mn travellers are using our services on a monthly basis and we are confident that Rana’s pan-India fan following will help us build our brand presence across the country.“
We can’t wait for this partnership to produce exciting results!
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