Raheem Sterling for New Balance
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New Balance pay tribute to Raheem Sterling’s ‘Route to Success’ with new Furon 7 boots

Manchester City and England striker Raheem Sterling has unveiled his latest signature New Balance boots.

Raheem Sterling’s signature Furon 7’s are released under the phrase ‘Route to Success,’ inspired by the nostalgia of TFL bus seats from his early days.

At an early age, Raheem Sterling would take three buses to and from QPR five days a week for training sessions.

The boots are available in Bright Lapis and Teal Blue, along with a throwback ’80s-style print.

Sterling’s sister, Lakima, who used to take him to his training sessions, has her name also featured on the soleplate, as well as the three bus routes he would have taken to training.

The laces depict ‘Route to Success’ repeating the message of sacrifices Sterling and his family made for him to become a pro footballer.

During Chelsea’s 2-1 win over Crystal Palace, Raheem Sterling debuted the boots, and he will continue to wear them.

We can’t wait for this partnership to produce exciting results!

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If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.

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For enquiries, please contact:

info@usefultalent.com

About The Celebrity Group

Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.

Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.



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