Pierre Hermé collaborates with Häagen-Dazs
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Häagen-Dazs X Pierre Hermé collaborate for their global-first macaron ice cream collection
Pierre Hermé
A new macaron ice cream line has been introduced to stores in the UK and France thanks to a cooperation between the ice cream manufacturer Häagen-Dazs and pastry chef Pierre Hermé.
”The collaboration with Pierre Hermé is a perfect way of showcasing the true craftsmanship of our brands. We are both passionate about innovating and re-interpreting classic favourites and creating extraordinary experiences for our consumers,” explained Manuel Garabato, Global Brand Director at Häagen-Dazs. “And what better way to do that than with a pure French “amour” taste experience. Don’t hold back is what we embody in everything we do and here we epitomise that with our macaron collaboration bringing alive Paris in a pint”, says Manuel Garabato, Häagen-Dazs Global Brand Director.
As a result, the product incorporates chewy and crunchy micro macaron shells into the ice cream, giving it Pierre Hermé’s distinctive almond flavour in addition to the exquisite taste of Häagen-Dazs.
“I am very excited and proud of our new collaboration. For the past twenty years, I have constantly been creating and reinterpreting my macaron recipes, which is my favourite creative terrain. My macarons are my identity so to put them in an ice cream I needed to work with the very best. Häagen-Dazs is just as passionate as me when it comes to, quality, taste and crafting things in a new way so collaboration was established from the first bite,” said Pierre Hermé.
Three different ice cream flavours are available: Yuzu and Lemon, Double Chocolate Ganache, and Strawberry and Raspberry. Beginning in February 2023, the collection will be sold in a few chosen stores in the UK and France. In the spring and summer of 2023, it will then be widely released throughout Europe, Asia, Latin America, and the Middle East.
We can’t wait for this partnership to produce exciting results!
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