One Direction has announced the launch of its debut make-up collection. Their lyrics include the line ‘don’t need make-up’ but that hasn’t stopped boyband One Direction from capitalising on their female fans’ adulation by launching a cosmetics range.
Despite twittering about their love of unadorned ladies in their hit single What Makes You Beautiful (‘Don’t need make-up to cover up, being the way that you are is enough’, go the lyrics), the teen hearthrobs have unveiled the ‘Little Things’ beauty range, which will sell for pocket money prices.
Launching exclusively at Superdrug on August 1st 2013, the line comprises of lipsticks, lip polishes, cheek tints and nail polishes.
Each product is inspired by a band member, and nail colours are embellished with labels shaped as guitar picks featuring images of the band member the colour represents.
The Lip Polish products come in a different colour and flavour for every band member and are available in Harry loves Strawberry, Zayn loves Watermelon, Louis loves Vanilla, Niall loves Cherry and Liam loves Blueberry.
The range includes the What Makes You Beautiful cheek tint (£3); Little Things nail polishes (£3); and Kiss You lip polishes (£2.50) and lipsticks (£3), all named after the band’s hit singles.
Last but not least, the boys have each put their face to a different shade of nail polish, with Harry Styles plumping for hot pink and Liam Payne choosing emerald green.
Lipsticks and lip polishes come decorated with autographs, while polish bottles come with plectrum charms featuring photographs of One Direction band members.
They were quick to comment on MUA’s official website, gushing, ‘I just screamed a little bit’ and making jokes such as, ‘Harry Styles’ colour should be called Cougar Crimson.’
Fans have been tweeting about the range too, and despite some initial scepticism, the reception has been generally warm.
One wrote: ‘I’m a fan of 1D but when I first heard about this I was like “eurgh, typical” but these actually seem quite cute! Can’t wait! :)’
Further products are launched later in the year.
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