Off-White for AC Milan
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Off-White announces partnership with AC Milan
AC Milan and Off-WhiteTM unveil their new off-pitch uniforms, one formal, one informal.
Both teams design their own version of the uniform, adapting traditional football and sporting motifs to have a strong cultural and subcultural impact and create change in the field of fashion and creativity.
On the left sleeve cuff of both formal double-breasted suits and varsity jackets, a red tag reveals the partnership’s greater aims.
With each tag, the “I Support” vernacular introduced by the brand’s founder Virgil Abloh in 2020 is paired with a pledge selected by the wearer.
Every season, the players sport custom-made jerseys featuring causes and slogans of their choosing. It varies greatly from season to season, but current happenings often inspire customizing from players themselves.
These people who are typically sports-lovers and future students also underpin the Wear Your Heart on Your Sleeve campaign that commemorates the partnership and showcases the new uniforms. Photographed by Campbell Addy, the campaign features 10 members of the AC Milan club.
Valentina Bergamaschi, Laura Giuliani, Lindsey Thomas, Christy Grimshaw and Martina Piemonte of the women’s team as well as Rafael Leão, Sandro Tonali, Simon Kjær, Mike Maignan, and Fikayo Tomori of the men’s team.
For the first weeks of the “Wear Your Heart on Your Sleeve” campaign, from October 11th to October 23rd, Off-White is offering the Varsity jacket for pre-order.
AC Milan’s charity foundation, Fondazione Milan, will receive a portion of the proceeds from the sale of the jacket available only on their website.
By utilising the values and power of sport, the foundation works to provide opportunities for young people, especially those who are vulnerable and living in poverty.
We can’t wait for this partnership to produce exciting results for AC Milan!
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