FTX Ropes in Tennis Star Naomi Osaka as Brand Ambassador
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FTX Ropes in Tennis Star Naomi Osaka as Brand Ambassador
Bahamas-based cryptocurrency exchange FTX has inked a long-term partnership with global tennis champion Naomi Osaka. She will serve as the company’s ambassador, which will provide FTX exposure to millions of fans.
Naomi Osaka, who will also be given an equity stake in FTX Trading Limited, will focus on bringing more female traders onto our platform and introducing them to the world of Web 3 technologies.
With this deal, Osaka joins Tom Brady, Shohei Ohtani and Stephen Curry on FTX’s roster of sports ambassadors.
“We’ve heard statistics on how few women are involved in crypto by comparison, which reflects the imbalance we find in other financial industries,” Osaka said. “Cryptocurrencies were created with the intention of being accessible to everyone and removing entrance barriers.”
Osaka will use her celebrity status to “creatively direct and produce content” aimed at a global audience, according to the exchange. The 20-year-old athlete is also set to wear the FTX logo on her Nike clothing throughout her Miami Open competition which kicked off on March 21.
The partnership between Ryukoku and Osaka is a long-term one that not only aids your business but also helps others.
As part of the agreement, on certain days at The Play Academy which is managed by Naomi Osaka and in partnership with Nike and Laureus Sport for Good, Ryukoku will donate some money from each sale to purchase sports equipment.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales. If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.