Mercedes-Benz launches fashion films with Reggie Yates
Mercedes-Benz launches fashion films with Reggie Yates
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Mercedes-Benz has teamed up with Reggie Yates for Style Pit Stop, a series of online fashion films that support the brand’s involvement with fashion and style.
In each video Reggie takes various celebrities on the road in a new Mercedes-Benz A-Class and interviews them, asking about their wardrobe secrets, favourite designers and worst fashion mistakes.
In a Mercedes-Benz A-Class, Yates interviews celebrities, finding out their wardrobe secrets, favourite outfits, most loved designer and worst fashion mistakes.
“Style Pit Stop is an exciting project which aims to bring the Mercedes-Benz brand to life, making it more relevant to a younger target audience who engage with the brand through our social media channels,” said Mercedes-Benz UK marketing director Andrew Mallery.
“The films support our A-Class sales and marketing activity and during September our social media community will be able to ask Reggie some style-based questions and interact with the brand in a number of different ways.”
The films will be rolled out on 4 September 2013.
Reggie Yates presented various shows for BBC Radio 1 alongside Fearne Cotton. In 2012, Yates left Radio 1 and currently presents BBC One talent show The Voice UK with Holly Willoughby.
Reggie co-hosted the MOBO Awards 2009 with Keri Hilson at the SECC, Glasgow. He has also presented live coverage of the Glastonbury, Reading and T in the Park music festivals for BBC Three, and interviewed stars such as Estelle and 50 Cent for MTV specials.
He also made a cameo appearance in Jack Osbourne’s Celebrity Adrenaline Junkie alongside Joanna Page and Jesse Metcalfe.
Reggie appeared in a Special Family Guy show on BBC Three counting down the top 20 characters of the show, part of a special Family Guy Weekend.
In 2011, Reggie voiced the main character, Rastamouse, in the CBeebies television show Rastamouse. In March 2011, he appeared alongside Lenny Henry, Angela Rippon and Samantha Womack in the BBC fundraising documentary for Comic Relief called Famous, Rich and in the Slums, where the four celebrities were sent to Kibera in Kenya, Africa’s largest slum.
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