Melissa McCarthy teams up with Booking.com
Melissa McCarthy teams up with Booking.com
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Melissa McCarthy teams up with Booking.com for Superbowl 2023
Melissa McCarthy Shows Off Her Singing Voice in Super Bowl Commercial for Booking.com
To support travellers in finding and making reservations “Somewhere, Anywhere,” Booking.com has launched a new advertising campaign starring Melissa McCarthy.
The humorous commercials, which feature cameo appearances by Melissa McCarthy’s husband, American actor, comedian, and filmmaker Ben Falcone, highlight how Booking.com offers the greatest selection of accommodations while making travel planning simple, dependable, and enjoyable.
The company wants to spread the “Booking.yeah” feeling, which customers should experience from the moment they begin browsing the website’s amazing selection of hotels, houses, and other unique properties until they click the “book” button and then eagerly anticipate their upcoming trip. Of course, they should also enjoy the trip itself.
“THE JOY AND EXCITEMENT WE GET FROM TRAVELLING AND EXPLORING THE WORLD, OR EVEN TAKING A SHORT TRIP CLOSE TO HOME, GIVES US SUCH WONDERFUL MEMORIES. EVERY TIME MY FAMILY TRAVELS, WE COME BACK AS A LITTLE BIT BETTER VERSIONS OF OURSELVES AND WE’RE IMMEDIATELY INSPIRED TO START DAYDREAMING ABOUT OUR NEXT TRIP. I’M TICKLED PINK TO BE WORKING WITH BOOKING.COM AS THEIR #1 TRAVEL FAN,” SAID MELISSA MCCARTHY.
“The fun of travel starts with a world of possibilities, so I hope the ad gives everybody the inspiration to book their next trip with Booking.com and bring their travel dreams to life. Of course, all of this is to be done while singing “Somewhere, Anywhere.”
50 winners will each receive $10,000 in travel credits as part of Booking.com’s launch giveaway of half a million dollars in holiday cash to experience the great “Somewhere, Anywhere” locations throughout the world and the United States.
The integrated campaign will run across TV, including prime time, audio streaming, internet, and social channels through the end of April with a second rollout in the summer, with creative created by Zulu Alpha Kilo and Mindshare overseeing the media strategy and planning. The campaign’s advertisements range in length from 30 to 15 seconds, including the “big game” spot.
“Booking.com is committed to helping American travellers find and book the perfect trip by offering the widest choice of places to stay – from hotels to homes – as well as a highly intuitive app – the #1 most downloaded online travel app in the U.S. last year*** – making the booking process easy and fun,” Arjan Dijk, senior VP, CMO, Booking.com, said.
“This year’s Booking.yeah campaign aims to showcase that Booking.com is the most reliable platform to book a trip, no matter where travellers want to go, with features including instantly bookable holidayrentals, free cancellation on most bookings, verified reviews, great deals and more.
“The incomparably talented Melissa McCarthy truly helped bring the creative to life with the message that we hope will resonate with Americans – the best way to book your stay in the U.S. is through Booking.com – and we couldn’t think of a better time to kick off the campaign than the ‘big game.’”
Travelers may book “Somewhere, Anywhere” on Booking.com with confidence because they have access to fantastic accommodations all over the world, free cancellation on most reservations, verified reviews, and fantastic offers. Visit Booking.com or download the Booking.com app for more details on travel choices, including Early 2023 Deals with savings starting at 15%.
We can’t wait for this partnership to produce exciting results!
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