Melanie Sykes unveiled as face of Adore Moi by Ultimo
Melanie Sykes unveiled as face of Adore Moi by Ultimo
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Television presenter Melanie Sykes has been unveiled as the new face of lingerie range Adore Moi by Ultimo.
Available exclusively at Debenhams stores nationwide, the range offers luxury styles available in sizes 32-38 A-DD and 8-18 priced from £8.00 for briefs and £22.50 for bras.
Michelle Mone, founder of Ultimo comments, ‘Melanie epitomises everything the Adore Moi woman wants to be – beautiful, elegant, successful and confident in her own skin. We’re thrilled to have her on board. She looks absolutely incredible in the designs and is an inspiration to all women in their forties. The new Adore Moi collection presents everyday lingerie with a sumptuous ‘French boudoir’ feel. The range is incredibly luxurious, but really affordable at just over £20 a bra.’
The TV presenter follows in the footsteps of Helena Christensen, Jenni Falconer and Kimberley Stewart, who have all modelled for the range.
Adore Moi, available exclusively to Debenhams, is inspired by the French boudoir and features luxury styles and detailed embroidery.
Commenting on her first lingerie campaign, Sykes said: “Adore Moi is a brand that celebrates women – no matter your age or size – and I’m really excited to be fronting the new campaign.”
Melanie first came to public attention as the bikini-clad girl in the Boddingtons beer advertisements with the broad “Northern” accent in the mid-1990s. Amongst other work during the decade, she also modelled for Berlei lingerie.
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