Matt Lucas teams up with Staples
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Little Britain comedian Matt Lucas has teamed up with Staples to promote its back to school offers in the brand’s latest TV and radio campaign, lending his voice to the ads which are to air August 18-31, 2013.
The 20-second ad, created by MediaCom Beyond Advertising, features a voice over by Matt Lucas who starts by telling the “class” to pay attention before explaining the back to school deals on offer.
Staples’ essential school products are showcased throughout the ad, with two of the office supply store’s cartoon characters popping up behind them giggling.
A radio ad, which also features Matt Lucas, will air across Global Radio’s Heart network and other local radio. There will be promotional activities across digital, online, mobile and a “back to school shop” in all Staples stores.
Flyers featuring the Staples range will also be placed in national newspapers including The Sun and the Daily Mail.
The creative team who worked on all the ads was Mike Gibbons, as the art director, and Paul Reid, as the copywriter. Chris Hopkins directed the spot and The Unit was the post-production house.
The campaign targets parents and children during their summer holidays and promotes Staple’s ‘3 for 2’ mix and match offer and back to school essentials.
Louise Barber, the head of retail marketing at Staples, said: “We have taken a ‘Pick n Mix’ type approach to lots of novelty stationery and smaller stationery items, as well as the ‘three for two’ offer which sits across the majority of our Back to School products.
“By promoting our competitive deals, our aim is to drive footfall, increase volume sales and attract new customers in what has become a very competitive retail space.”
The campaign includes cinema advertising and promotional activity across digital, mobile and online.
Matt Lucas best known for his work with David Walliams in the television show Little Britain; as well as for his portrayals of the scorekeeping baby George Dawes in the comedy panel game Shooting Stars and Tweedledee and Tweedledum in Alice in Wonderland.
In May 2007, he was placed seventh in the list of the UK’s 100 most influential gay men and women, by British newspaper The Independent.
Watch the ad:
http://www.campaignlive.co.uk/news/1194489/
Read More:
http://www.i4u.com/2013/08/matt-lucas/lucas-school-spot-staples-matt-voices-tv-back