Lily Aldridge collaborates with XOXO

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Victoria’s Secret model Lily Aldridge has teamed up with American clothing brand XOXO to become the face of its Hugs and Kisses XOXO campaign, following in the footsteps of Tyra Banks, Christy Turlington and Claudia Schiffer, launching autumn 2013 across print, online and TV platforms.

“I am so excited to join the long list of both friends and models I admire who have worked with XOXO,” said Lily Aldridge. “It is such a great brand and I’m thrilled to be a part of it.”

“The XOXO girl is modern, smart, confident and most important sexy,” said Suzanne Desiderio, XOXO Division Head. “Lily possesses all these qualities, while exuding a fashion sense our girl can relate to.”

The iconic “Hugs & Kisses XOXO” campaign launched in the early 90’s, featuring supermodel Tyra Banks and since has become instantly recognizable among consumers and the fashion industry alike. Legendary supermodels including Christy Turlington (1996), Amber Valetta (1997), Claudia Schiffer (1998), Alessandra Ambrosio (2006), Miranda Kerr (2009) and most recently Erin Heatherton (2013) have also graced this campaign over the years, establishing a long-standing tradition featuring fashions most famous faces.

With a reputation for making runway inspired designs affordable and accessible, XOXO continues to be the leading juniors brand for retailers. The national advertising campaign will launch in August in the September issues of InStyle and Cosmopolitan. In addition, there will be digital, social and OOH (taxi TV) advertising supporting the campaign, which will drive to Macy’s, Macys.com, Dillard’s, Dillards.com and Bon – Ton. Behind-the- scenes video and additional creative will be available on XOXO.com.

XOXO is a contemporary fashion brand that features straight off-the-runway designs that are smart and sexy for the fashion-forward female. It’s a true quality “in-the-mix” lifestyle brand that embodies on-trend style that finds the right balance of 9-5 career appeal and 6-9 sexiness. For additional information on XOXO, visit http://www.xoxo.com or Facebook.com/XOXO.

The ad campaign was developed by creative agency Laspata Decaro and photographed by Rocco Laspata in New York City.

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