Vimal Healthy Oils, which is celebrating its 30th anniversary this year, will unveil a 360-degree campaign starring Kiara Advani, 30, as their Brand Ambassador.
When asked about her association with the brand, Kiara Advani said, “I am very happy to join hands with Vimal Oils. I am quite health conscious, I always thought that there are only few oils that are classified as healthy. But, after associating with Vimal, I have discovered its Nutrition Retention Technology (NRT) and the fact that changing our cooking oils timely can provide us with the best of nutrition and health. It has been an eye-opener and I would want everyone to adopt to this fact”.
Kiara Advani is excited on starting her new journey representing Vimal Healthy Oils as their brand ambassador.
In a society constantly interested in staying fit and healthy, the oil brand Vimal Healthy Oils, a company partnering with actress Kiara Advani, will appropriately position the company and modernize the identity of the brand.
Kiara Advani is an ideal representation of the brand as she is youthful, health-conscious, well-liked by families, relatable to every household in India, and beautiful.
Founded in 1993, Vimal Oils offers a wide range of edible oils ranging from cottonseed oil to rice bran oil, making it one of the most versatile brands.
Careful selection of pressure, temperature, vacuum, and duration during manufacture ensures that a full complement of nutrition is captured in our healthy oils.
Vimal Healthy Oils is one of the most reliable & healthiest edible oil brands due to its combination of technology and experience.
As pioneers of #ChangeforHealth, Vimal Healthy Oils launched the “Badalte Rahiye, Swasth Rahiye!” campaign to encourage people to rotate their cooking oils.
Because no single cooking oil provides all the nutrients and vitamins we need to stay healthy, we need to switch to cooking oils that Vimal provides us to avoid a deficiency and keep our bodies strong.
In addition to their fat content, oils also contain vitamins and anti-oxidants, as well as essential nutrients like Omegas, Oryzanols, and Tocopherols.
For maximum health benefits, the National Institute of Nutrition (NIN) recommends changing or rotating oils in order to obtain a favorable combination of fatty acids, vitamins, antioxidants, and omegas.
In addition to Gujarat, Vimal Oils covers West, Central, North, and Northeast India, covering more than 21 states and increasing its reach to newer states, which contributes to its growth.
To accommodate today’s health-conscious consumers, Vimal, who manufactures a wide range of dairy-free products including Vimal Lite Spreads and Healthy Snacks, has come up with a whole new range of healthy products known as Vimal’s Cold-Pressed and Wood-Pressed Oils.
As the brand’s new face, Kiara Advani will help the brand strengthen its reach and further connect with today’s youth. Using a modern identity, the brand intends to appeal to those who value fitness and health.
