Kiara Advani for Mohey
Add to Shortlist →
Too Many Requests from Your Network
Please complete verification to access this content.
Mohey ropes in Kiara Advani as a new face of the brand
With their ongoing campaign #DulhanWaliFeeling, Mohey, the bridalwear brand, has appointed celebrated actress Kiara Advani as their new brand ambassador. As the actor is the next Bollywood bride to be added to the list.
Kiara Advani is wearing a stunning lehenga from Mohey’s most recent bridal collection as she celebrates the new era of a contemporary Indian bride. She embodies the modern Indian bride who is radiant, confident, self-righteous, and independent.
Kiara Advani looks confident and joyful on her wedding day, reinforcing the new age bridal swag. The film depicts the modern bride’s era and how weddings are a big day for them. During her bidaai in the film, Kiara is seen replacing all of the gifts she received for her wedding with her most prized possessions. She receives her first doll, her racket that she used to beat her father, her old notebooks, and everything else that has meaning and memories for her new home. Kiara Advani is able to replace all of the new gifts that she finds meaningless in comparison to her old possessions with the help of her new husband and father in law.
While leaving in the car her mother asks her why she is taking old items to her new house, to which Kiara joyfully answers “naye ghar ko apna ghar banaane”. The film depicts the range of emotions that a bride feels on her wedding day, as well as how these antiques hold a special place in their hearts. It’s her #DulhanWaliFeeling that they want to keep their memories with them.
Speaking of her association with the brand, Kiara Advani said, “I am so excited to be associated with Mohey, a brand that not only celebrates weddings but also, their brides and their individuality. Personally, I love weddings! I can feel the joy every wedding brings in the hearts of new brides, their families. It’s important that the brides feel comfortable in their own skin and are their true self on their big day. This campaign beautifully encapsulates the #DulhanWaliFeeling and we hope it strongly connects with all the new brides.”
Commenting on the new brand ambassador, Vedant Modi, chief marketing officer, Vedant Fashions Limited said, “Kiara, whilst deeply rooted with her tradition, is also the new age Indian woman that brings out our powerful messaging in the most confident manner. Mohey has been conceptualized for the confident and bold Indian brides who live life to the fullest and we believe the essence of our #DulhanWaliFeeling has been beautifully portrayed by Kiara.”
The campaign conceptualized and executed by Shreyansh Innovations, the founder, director of the agency Shreyansh Baid, said ; “In keeping with the spirit of Mohey, we have yet again celebrated the views of a modern bride. Kiara Advani delivers a message of freedom and choice in a very simple way where she chooses to carry some unexpected things with her as she leaves for her marital home. But these seemingly meaningless things are what hold priceless memories for her. This film shows a modern Mohey bride who decides to carry the love and comfort of her maternal home in her new house.”
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
For enquiries, please contact:
About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.