Kate Moss designs for Carphone Warehouse
Kate Moss designs for Carphone Warehouse
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Carphone Warehouse has announced a partnership with Kate Moss to create The Kate Moss Accessories Collection, a range of fashion accessories for smartphones and tablets, set to launch summer 2013.
The supermodel has lent her name and face to various brands – Rimmel, Versace, Stuart Weitzman, Longchamp and Saint Tropez to name a few.
Moss is to spearhead a new category for women, dubbed ‘fashion tech’ and comments ‘My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there. My whole approach was to treat this as any other fashion collaboration; I was heavily involved in the design process and loved seeing my vision come to life in the final product’.
The Kate Moss Accessories Collection will be available to buy in all Carphone Warehouse stores nationwide, as well as online at carphonewarehouse.com. Moss and the design team have been working on the project together for several months, which fuses the supermodel’s natural style sensibility with the latest handsets.
“We looked at the accessory ranges available today and found that consumers were crying out for something different,” explained Julian Diment, marketing director at Carphone Warehouse. “Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.”
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