American hip hop artist Kanye West has teamed up with French fashion brand A.P.C to design a new menswear collection for the brand.
The A.P.C KANYE collection features a range of jeans, hoodies and t-shirts.
When launched on the 14th of July 2013 the collection sold out within a matter of hours after it went on sale on the brand’s website – and the heavy stream of traffic even caused the site to crash.
The collaboration – which features T-shirts, sweatshirts and jeans priced between $120 and $280 – was available for pre-order, and it is not known when a second drop of products will be expected.
APC creative director Jean Touitou, who worked with Kanye West on the new collection, said that because of Kanye’s ‘strong obsessions,’ it took two years to create just three items.
‘Basically, he wants to redo the whole universe,’ explained Mr Touitou. ‘When we finally finished this collection, I felt like, Okay, if I made this happen, then I can achieve peace in the Middle East.’
Mr Touitou said the resulting jeans, T-shirt and hoodie are ‘precious’ pieces to both he and Kanye ‘because it took time and thoughts to get there.’
He admitted that he had no idea who Kanye West was when they first met more than two years ago.
‘A visitor to the APC studio was announced to me as “Kenny.” He wanted my advice on the fashion industry. . . He had nice manners and spoke about losing his mother in a surgery accident, about losing his girlfriend too, and about how difficult doing the right thing in fashion was.
‘After a while, I was curious to know what this gentleman was currently doing in his life. I simply asked him: “May I know what your trade is, sir?” He took his shades down, so that finally I could see his eyes, and answered me: “I am a hip hop artist.”‘
The collaboration between the pair was announced on last weekend via the APC Instagram feed, with an image of blue jeans featuring a red label bearing the words ‘A.P.C. KANYE.’
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http://fashionista.com/2013/07/see-kanye-wests-already-sold-out-collection-for-a-p-c/