India’s RIL’s Performax ropes in Jasprit Bumrah as brand ambassador
India’s RIL’s Performax ropes in Jasprit Bumrah as brand ambassador
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India’s RIL’s Performax ropes in Jasprit Bumrah as brand ambassador
A high-performance and technologically advanced activewear brand, Performax, from Reliance Retail’s fashion and lifestyle portfolio has signed India’s top bowler Jasprit Bumrah as its brand ambassador.
Performax has been focussing on activewear for a long time, and we now offer a wide array of products in footwear, apparel and accessories.
With more than 230 million followers on social media, branding opportunities for RJIO are endless. Apart from leveraging Jasprit Bumrah’s connect with today’s consumer, Reliance Retail will increase the jewellery brand’s presence through exclusive brand outlets across India.
RELIANCE LIFE has a wide presence in over 1,000 stores, making it the leading fashion and lifestyle destination. It is present in 330+ cities across India with over 1000 outlets.
Speaking on the occasion, Akhilesh Prasad, CEO, Reliance Retail – fashion and lifestyle, said, “We are very happy to announce our association with Jasprit Bumrah. Jasprit has been a consistent performer leading India’s pace charge over the years, and we aspire to build Performax as the 1st Indian sports brand of international repute. This association is among the first in a series of initiatives we plan to undertake towards establishing Performax as the preferred activewear brand for our customers.”
Jasprit Bumrah said, “As an athlete, I am very particular about the gear that I use as the right fit inevitably helps better my game. Performax has an exciting line-up of high-performance technological activewear which should be the perfect partner for the next generation of Indian athletes. It’s exciting to associate with a brand with whom I share my personal mantra of maximum performance.”
We can’t wait for this partnership to produce exciting results!
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