
Kansas quarterback Jalon Daniels burst onto the scene in early 2022, leading the Jayhawks to a 5-0 start before being injured against TCU and missing several games. However, the quarterback has made a remarkable comeback, impressing both his teammates and fans.
Daniels spent a lot of time watching football while Kansas was the darling of college football for the first half of the 2022 season. That’s why it’s no surprise that Daniels recently signed a NIL deal with Adidas to become a brand ambassador.
Mass Strategies, a KU-focused NIL Collective, reportedly assisted Daniels in landing the deal, and the fact that it is Adidas is a major plus. Because Kansas is an Adidas university, the Jayhawks’ quarterback will be able to represent the brand on the field. This is uncommon in the NIL era, as players frequently sign with brands that do not correspond with their official team gear and must refrain from using personal endorsements during play.
“You only get this type of reach when you overextend,” Jalon Daniels wrote in his Instagram post announcing the deal.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
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