Gigi Hadid fronts Self-Portrait campaign

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The Self-Portrait spring 2023 campaign, which is set in New York City, once again features Gigi Hadid. The London-based brand is renowned as the pinnacle of modern femininity and seamless sophistication. The explosive essence of the brand’s newest collection is expertly captured by British photographer Tyrone Lebon against the gritty, metropolitan backdrop of the metropolis.

This campaign conveys a powerful message of self-assurance and independence under the inspiring direction of Han Chong, the founder and creative director of Self-Portrait. The collection audaciously praises female independence and fortitude. Gigi Hadid displays the company’s well-known embroidered styles in a vibrant palette of green, pink, and orange tones.

“Partnering with Gigi again is a joy, she truly embodies our self-portrait woman – independent, confident, sensitive, and always a lot of fun. For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together, Tyrone and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York, the result is honest, natural, feminine and magical.” said Han Chong, Self-Portrait founder

Gigi Hadid, who was flawlessly styled by Alex Harrington, personifies the Self-Portrait woman by radiating effortless grace and self-assured confidence in essential items from the most recent collection. Self-Portrait and the supermodel have collaborated on a breathtaking advertisement once more, confirming their relationship as a match made in fashion heaven. View Gigi’s other spring ad for a well-known clothing company.

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