Fay Ripley teams up with Heinz
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Fay Ripley has teamed up with Heinz to promote its new Fiery Chilli Tomato Ketchup.
The actress features in radio adverts, reminiscing about her favourite summer moment and how to turn up the heat with the new ketchup flavour.
The radio slots, along with TV adverts, are part of a national campaign, which also highlights the brand’s partnership with Pizza Hut Delivery.
The creative shop behind the new campaign is Abbot Mead Vickers BBDO and the media-buying house is Vizeum.
Abbot Mead Vickers BBDO was briefed to reintroduce the invisible bottle concept for the Heinz signature brand of tomato ketchup, while extending communication to its flavoured variants.
The first TV ad, directed by Dougal Wilson, aims to convey how a meal is incomplete without Heinz Tomato Ketchup by showing people adding sauce from an imaginary bottle.
The ad was created by art director Martin Loraine and copywriter Steve Jones and was produced by Blink London.
The end frame of the ad will promote the new Heinz Tomato Ketchup with Roasted Garlic, Thyme & Honey, which comes in a jar and is designed to accompany meals such as beef, chicken or fish.
The second film, directed by Keith Goddard and produced by Packhorse, will be aimed at showcasing the Heinz Tomato Ketchup with Fiery Chilli and will be on air regionally this month, followed by a national campaign.
The copywriter for the second film is Simon Welch and art director is Matt Welch.
The campaign will air over the summer months and will include a series of 30-second national radio spots to accompany the TV ads. The radio ads will feature ‘Cold Feet’ actors John Thompson and Faye Ripley talking about why they love ketchup.
According to industry figures, Heinz Tomato Ketchup is the market leader with 78.2% of the £157m tomato ketchup category.
In a recent episode of ‘Mad Men’, both Don and Pete, and then Ted and Peggy pitch for the Heinz Tomato Ketchup account.
Fay Ripley is a graduate of the Guildhall School of Music and Drama (1990). Her first professional role was in the chorus of a pantomime version of Around the World in 80 Days. Ripley’s early film and television appearances were limited, so she supplemented her earnings by working as a children’s entertainer and by selling menswear door-to-door. After her scenes as a prostitute were cut from Frankenstein (1994), Ripley gained her first major film role playing Karen Hughes in Mute Witness (1995).
In 1996, Ripley was cast in her breakthrough role of Jenny Gifford in the ITV series Cold Feet. Initially a supporting role in the pilot episode, Ripley’s character was expanded when a series was commissioned in 1998. She stayed with the show for three full series before leaving to take more varied roles and to spend more time with her family. She returned for a guest appearance in the fifth series. After leaving Cold Feet, Ripley played a succession of leading roles in comedies and dramas including Green-Eyed Monster (2001), I Saw You (2002), The Stretford Wives (2002), and Dead Gorgeous (2002). Each role won her critical acclaim.
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