TV presenters Donna Air and Gaby Roslin and author Fiona Walker have teamed up with Mother & Baby magazine to become ‘mum mentors’ for its Working Mums Panel, as part of its new online support network Working Mum’s Club.
The new ‘Working Mums Club’ is launching as an accessible portal for working mothers looking for practical and emotional support. The club will act as a place where like-minded women can share views and experiences, and will be headed up by a ‘Working Mums Panel’ made up of high profile, senior businesswomen, personalities and experts who will act as ‘mum mentors’.
As a multi-platform initiative, the ‘Working Mums Club’ will be supported by targeted magazine features in Mother & Baby throughout the year, as well as bespoke online content on Mother & Baby’s website and editorial responses to current issues. There will also be live web chats with the ‘Working Mums Panel’ and other inspirational working mums.
Mother & Baby has also announced a new distribution partnership with Kiddicare, which will further increase distribution of the magazine across the UK.
Editorially, The Times writer, television presenter, restaurant critic and author Giles Coren has been confirmed as a new columnist for the magazine, offering witty and practical advice. Lucy Mangan, author and writer for The Guardian, will also be writing a monthly column along with TV presenter Cherry Healey. Renowned fashion editor Melanie Rickey has been working with the magazine on a consultancy period during its revamp and Lisa Durant will be taking responsibility for beauty in her consultant beauty editor role.
Claire Irvin, editor-in-chief of Mother & Baby magazine, commented: “This is a really exciting time for Mother & Baby magazine and with the recent Royal Baby, motherhood and parenting has never had such a big focus. It’s great to extend the reach of the magazine through a new distribution deal and we’re really excited about the brilliant additions to the editorial team – we welcome them all! We’re also particularly proud to attract the calibre of women to drive our ‘Working Mum’s Panel’. I look forward to providing the best advice and support to all new mums, with an invaluable support network.”
Donna Air started her career age 10 on the hit BBC series CBBC Byker Grove, just over 20 years ago. She then became part of pop duo Crush touring America, Japan and South East Asia, returned to England after signing to MTV hosting daily live show – MTV Select, and later became a presenter of several shows, including, The Big Breakfast for Channel 4, TFI Friday with Huey Morgan (from Fun Lovin’ Criminals), Popstars: The Rivals Extra for ITV (the show that created Girls Aloud), to name a few. She has also acted in many television dramas, most recently Hollyoaks and Hotel Babylon, BBC TV comedy Operation Good Guys, Catherine Cookson’s six parter A Dinner of Herbs, and Lynda La Plante’s Supply and Demand. Air appeared in the films Still Crazy (1998), The Mummy Returns, and Bad Day amongst others.
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