Charithra Chandran partners with Levi’s
Add to Shortlist →
Too Many Requests from Your Network
Please complete verification to access this content.
‘Bridgerton’ Actor Charithra Chandran Is Levi’s Newest Partner
Levi’s has tapped Australian actor and pop star Charithra Chandran for its new Fall/Winter campaign, which argues for the classic outfit of jeans and a nice top.
The campaign also seeks to shift shoppers’ focus on quality products that last and might be purchased over and over again as opposed to things which may only be used a season or two.
As a frequent traveler, Charithra Chandran follows this philosophy religiously.
“Because of work, I’m travelling a lot, so I’m really living out of a suitcase,” notes Charithra Chandran in a press release.
Speaking about the impact of fashion consumption, the actor adds that “It’s important that we really think about the purchases that we make and try to make them as versatile as possible. Which is why jeans and a nice top is such a useful combo. It’s literally my favourite thing to wear.”
Marking it a natural brand partnership for both Charithra Chandran and the brand, the actress reflects on getting her first-ever pair of Levi’s jeans when she was just nine years old. “They were skinny jeans in a dark blue wash. I had saved up all my money and went to buy them myself. It felt like a monumental moment in my life. What’s been really fun is growing up and being able to explore different fits of jeans that Levi’s has to offer. It’s constantly changing: six months ago, I would wear my Ribcage jeans every single day.”
The new Levi’s FW22 collection will be available for purchase from the brand’s website.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
For enquiries, please contact:
About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.