British actress and model Suki Waterhouse is new face of Burberry
British actress and model Suki Waterhouse is new face of Burberry
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British actress and model Suki Waterhouse and These New Puritans singer George Barnett are the faces of the new Burberry male fragrance, Brit Rhythm.
The 20-year-old Suki, known for her Sixties mod style, has previously fronted campaigns for Marks & Spencer and Pepe Jeans London. She was seen on the Burberry show front row in February this year.
Inspired by the fashion label’s passion for music, the fragrance possesses top notes of basil verveina, cardamom and juniper berries over a heart of black leather, patchouli and styrax resin. Cedarwood heart, incense and tonka bean lie at the base.
It launches with a digital sample sign-up across social media platforms for followers who are be given scented temporary ‘tattoos’ in the shape of the Brit Rhythm bottle; as well as a capsule collection and Instagram users’ images used in real time from three live music events which are being held at unexpected venues in London, Singapore and New York in October 2013.
Cara Delevingne, who is currently the face of the brand, as well as Emma Watson, Eddie Redmayne, Roo Panes, Kate Moss, Rosie Huntington-Whiteley, Douglas Booth – and, most recently, Romeo Beckham – all of whom have appeared in Burberry’s adverts over the years. The label is known for casting young rising stars in its campaigns, whether actors and actresses or musicians and models.
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