Bob McCown for BetRivers
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Canada’s iconic radio host Bob McCown joins BetRivers as a brand ambassador and podcast host
This morning Rush Street Interactive Inc. a Chicago-based online gaming and betting company announced the signing of veteran broadcaster Bob McCown as their ambassador for the BetRivers brand.
The deal with Bob McCown includes a multi-year agreement to broadcast and provide exclusive content to the BetRivers Network, who will promote the brands they carry in commercials.
During his legendary career spanning more than three decades, McCown has hosted and anchored some of Canada’s most popular sports shows, including SportsLine, TSN’s The Business of Sports, and Sportsnet 590’s Prime Time Sports.
Currently, McCown hosts a podcast on Sirius XM called The Bob McCown Show featuring John Shannon.
The Bob McCown Podcast, co-hosted by John Shannon, will be broadcasting throughout the Country, appearing in various meet-and-greet events with audiences from coast to coast.
In other words, Bob McCown will be featured in a bunch of upcoming BetRivers ad campaigns and commercials.
“If there’s one thing I’ve learned through my career, it’s that sports fans want to go beyond surface level game calls and get into what’s really driving their favorite players,” said McCown.
“I’m thrilled to team up with an industry leader like BetRivers and work with them on delivering the insights and stories Canadians really want to hear.”
McCown joins Dan O’Toole and Natasha Staniszewski as BetRivers brand ambassadors.
“We’ve been hard at work since our entry into the Ontario market to build a best-in-class team of brand ambassadors,” said Richard Schwartz, CEO of RSI, which operates
. “Bob’s unmistakable voice and brand of top-tier commentary are instantly recognizable to any Canadian sports fan, and we’re incredibly lucky to have him join our growing roster of sports personalities.”
We can’t wait for this partnership to produce exciting results!
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