AnnaSophia Robb named new face of Bongo

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Fashion label Bongo has unveiled its fall marketing campaign featuring AnnaSophia Robb, who is known for her role as young Carrie Bradshaw in The CW Network show The Carrie Diaries.

The ‘Carrie Diaries’ actress follows in the footsteps of ‘Pretty Little Liars’ stars Lucy Hale and Ashley Benson, and Audrina Patridge from ‘The Hills’ to front the American jeans brand’s new campaign.

The multi-media campaign makes its debut in August (2013) in magazines such as Teen Vogue, Seventeen and Cosmopolitan as well as outdoor, online and in Sears and Kmart marketing and in-store collateral.

The 19-year-old star told People magazine: ”I feel really lucky to be the new Bongo girl. I feel like ‘The Carrie Diaries’ fans and the Bongo fans are one and the same, so it’s cool to be able to reach out to both.

”What I like about this Bongo collection is that feels very relateable. It feels trendy and tougher but also kind of flirty, the ripped up jeans and the lace top — it’s really cute.”

AnnaSophia has proved to be something of a trend-setter since landing the role of a young Carrie Bradshaw, a character made famous by Sarah Jessica Parker in ‘Sex and the City’.

While the actress dons brightly-coloured 80s inspired looks in the popular TV show, she admits the only thing she has in common with her alter-ego is her love of expensive shoes.

She recently said: ”When I’m going out, I choose dresses and edge towards the bohemian side. And I love a good pair of heels, just like any girl. I need to give my feet a break.”

The campaign was shot in New York by photographer Yu Tsai. Bongo’s new line will be sold exclusively at Sears and Kmart.

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