Adam West has been named spokesperson for Neebo‘s back-to-school textbook rental campaign.
The actor, famous for starring as TV’s Batman and currently voicing Mayor West on Family Guy, is highlighting the brand’s Best Price Promise, which beats competitors’ rates by 10 per cent, and its Rent Every Textbook & Save program.
“Adam West’s trademark knack for the eccentric makes him the perfect spokesperson for the Neebo brand,” Bill Zeuch, senior vice president of marketing, merchandising and ecommerce for Neebo, said in a news release. “He’s an unexpected yet relatable face for students, parents, alumni and faculty, and we are excited to have him on board to help us make students’ college experiences even better.”
West also will help Neebo promote its Rent Every Textbook & Save program. Renting instead of buying can save students as much as 50 percent, Neebo said. During the spring 2013 semester alone, renting textbooks through Neebo saved students more than $12.6 million, the company said.
The campaign also gives away prizes. One student will win free textbook rentals for his or her college career. Full details of the program are available at www.neebo.com/free.
Neebo has scheduled appearances with West at the University of Central Florida on Aug. 19th (2013) and at Michigan State University on Aug. 26 and said it has plans for other events and surprise promotions throughout the 2013-2014 academic year.
Producer William Dozier cast West as Bruce Wayne and his alter ego, Batman, in the television series Batman, in part after seeing West perform as the James Bond-like spy Captain Q in a Nestlé Quik television ad. West was in competition with Lyle Waggoner for the Batman role.
The popular campy show ran on ABC from 1966 to 1968; a film version was released in 1966.
In 1970, West was offered the role of James Bond by Cubby Broccoli for the film Diamonds Are Forever. West did not accept, later stating in his autobiography that he believed the role should always be played by someone British.
During the 1990s, West’s status as a pop culture icon led to appearances as himself in the film Drop Dead Gorgeous and in several television series, including NewsRadio, Murphy Brown, The Adventures of Pete and Pete, The Ben Stiller Show and The Drew Carey Show. In 1991, he starred in the pilot episode of Lookwell, in which he portrayed a has-been TV action hero who falsely believes he can solve mysteries in real life. The pilot, written by Conan O’Brien and Robert Smigel in their pre-Late Night period, aired on NBC that summer but was not picked up as a series. It was later broadcast on the Trio channel, under the “Brilliant But Cancelled” bloc. In 1994, West played a non comedic role as the father of Peter Weller’s character in the Michael Tolkin film, The New Age.
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