Abby Roberts for Morphe
About
Abby Roberts partners with Morphe
It seems like Abby Roberts has been prophesying a Morphe makeup collab ever since she became a popular beauty blogger on social media.
Ever since day one, she has constantly promoted the brand on her social media and proclaimed her passion for the brand. That’s why she is an perfect example of someone who not only understands what the brand is about, but has actively endorsed the brand in their own words.
As a bona fide brand, Abby Roberts has over 17 million followers on TikTok, 2.3 million more on Instagram, a GLAMOUR cover, a music album and a tour with Halsey, but she’s stayed true to herself.
That’s the same reason that it feels like the completion of a full circle that her first collection is being released just in time for Halloween with Morphe, in a Halloween countdown where she launched her career and proved herself as an artist with makeup creations.
“Morphe’s been one of my dream brands to work with since I first started out in makeup when I was a kid, so I’m so happy that it’s finally happening. It’s been over a year that we’ve been actually working on the project together, but it’s been a lot more years of me emailing Morphe being like, ‘pleaseee, do you wanna do a collection with me?’ I was persistent. I was not gonna let them get away with not doing a collab with me. And they finally backed down and let me.” Abby Roberts said.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
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