Kristine Thompson for David’s Bridal
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David’s Bridal Announces Brand Partnership with Kristine Thompson of Trendy Curvy
David’s Bridal and popular fashion blogger, plus size influencer, and bride-to-be, Kristine Thompson of Trendy Curvy have teamed up in a branded partnership.
Kristine Thompson, the founder of Trendy Curvy and a wildly popular fashion influencer and blogger, has taken the fashion world by storm with her relatable content and fashion insights.
Kristine Thompson’s Trendy Curvy brand is built on a mission to show that curvy women can be just as stylish and fabulous as everyone else, with over 1.6 million TikTok followers and over 500K on Instagram. Thompson has reshaped the plus size fashion industry with her well-curated content and empowering messaging that promotes body positivity and style inclusion for all.
The collaboration with David’s Bridal is a natural fit because both the retailer and Thompson are pioneers in the special occasion space when it comes to inclusivity. David’s Bridal is proud to offer the most extensive selection of plus size gowns for all occasions, including weddings, date nights, military balls, prom, homecoming, and beyond, as well as price parity in sizing ranging from classic ball gowns to dramatic mermaid/trumpet gowns in sizes 14W-30W.
Collaboration with Kristine Thompson ia natural fit because her platform aligns with the retailer’s brand ethos that everyone deserves to wear their dream dress without regard to price, size, or style.
David’s Bridal and Thompson will create compelling content showcasing the retailer’s exclusive designs, as well as offer fashion tips, insights, how to style looks, and share favorites from the influencer herself, as part of this branded partnership. Thompson, a 2023 bride, will wear David’s Bridal styles for wedding-related events as well as her bridal gown for her upcoming nuptials. Thompson was also a brand ambassador at the brand’s Spring 2023 Bridal Market Week showcase, with a vignette dedicated to her favorite David’s styles.
“Teaming up with Kristine is so special. She is a brilliant fashion influencer and advocate for the plus size community,” said Kelly Cook, Chief Marketing & IT Officer of David’s Bridal. “At David’s, we believe unequivocally that everyone deserves their dream dress without any compromises. We are thrilled to have a partner like Kristine to amplify our brand philosophy.”
“Partnering with David’s Bridal has been such a perfect relationship,” said Kristine Thompson. “As a plus size bride myself, it’s been amazing to showcase the affordable and stylish options that David’s Bridal has to offer for so many body types. It’s of the utmost importance to me for women to feel special and beautiful on their big day, no matter what their size.”
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.