Melissa Barrera for Clinique
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Melissa Barrera on Becoming Clinique’s First Latina Brand Ambassador: ‘It Fills My Heart’
Clinique was a part of Melissa Barrera’s childhood. Her mother helped her get dolled up for one of her dance recitals by applying the brand’s iconic compact blush.
The acclaimed actress is now its first Latina brand ambassador on a global scale. The celebrity spoke up to PEOPLE about the ground-breaking collaboration, the trick to her dewy complexion, and the future of Latino representation on-screen and beyond.
The appointment “means so much” to Barrera, she shares. “Clinique is a brand that has been present in Latin America for as long as I can remember,” says the 32-year-old actress and singer, who stars in the Scream franchise, Keep Breathing, In the Heights, Carmen and has another musical movie in the works. “I love the idea of women being able to see themselves in me…as the face of the brand. It fills my heart.”
When Barrera accepted the position last summer, she recalled that it seemed like a “no-brainer,” especially because it was her first time participating in a beauty ad.
“I’m proud to be the face of a brand that actually cares about skin health, inclusion and women’s empowerment through taking care of ourselves. It’s all the messages that I believe in and that I want out there,” she says.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
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