Bisk Farm Onboards Hrithik Roshan As Brand Ambassador
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Bisk Farm Onboards Hrithik Roshan As Brand Ambassador For Googly Biscuits
Bollywood star Hrithik Roshan has been signed on by Bisk Farm, one of India’s top biscuit and bakery companies from the SAJ Food family, to serve as the brand ambassador for its Googly line of biscuits.
The first TVC for Bisk Farm Googly, whose tagline is “Taste with a Twist” (#TasteWithATwist), was created using Hrithik Roshan’s well-known dance movements. The television commercial, dubbed the “Googly Twister campaign,” features Hrithik Roshan creating a brand-new “Googly Twister motion.”
Googly, which comes in a variety of distinctive flavours and varieties, is a category disruptor in the biscuit market with a perfectly balanced sweet and salty taste. Consumers have been blown away by the flavour, making it a popular choice among fans of biscuits. By launching a new advertising campaign with Hrithik Roshan, SAJ Food hopes to popularise the Googly brand and entice consumers to sample its distinctive flavour.
The TVC depicts Hrithik getting ready for battle when all of a sudden, after taking a mouthful of a Googly biscuit, something unusual occurs to him. His body begins to twist almost immediately after the Googly bite, and he unintentionally starts dancing in ways he has never done before. As the video spreads on social media, followers start creating reels and mimicking his dance moves.
Arpan Paul, Executive Chairman, SAJ Food said, “At Bisk Farm, Innovation is in our DNA and we believe that our focus on R&D and product development has been one of the key ingredients to success. We were regarded as the category disruptors when we launched our Googly range of biscuits and as the name symbolises, the consumers get bowled over by its unique taste. We are extremely excited with our association with the demigod of dance – Hrithik Roshan to bring this brand promise to life through our latest TVC and we are confident that the new campaign will be loved by consumers across the country.”
Vijay Kr. Singh, Managing Director, SAJ Food, added, “SAJ Food today has attained the position of becoming India’s fourth-largest biscuit and bakery manufacturing company with presence across 23 states in India. Our vision is to make Bisk Farm a truly national brand. A personality like Hrithik Roshan is the perfect fit for a growing brand like ours and with him endorsing Googly it gives us the opportunity to drive brand awareness and create strong brand recall amongst the target audience”
We can’t wait for this partnership to produce exciting results!
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