Alison Hammond for Sainsbury’s Christmas campaign
Add to Shortlist →
Too Many Requests from Your Network
Please complete verification to access this content.
Alison Hammond stars in Sainsbury’s Christmas campaign
This Morning’s Alison Hammond is the star of the show in Sainsbury’s new Christmas advert.
One may get transported to an imaginary medieval world while watching The Countess of Alais played by Brummie Alison Hammond in the film.
As her royal subjects bring an array of delicious-looking deserts, Alison Hammond, looking breathtaking and sporting a regal gold frock, says: “I’ve never really liked Christmas pudding – bring me something different – or else”.
Inspired by Wheatus’ ‘Teenage Dirtbag’, an inexperienced cook gets back to work on another Christmas pudding.
However, the Countess enjoys the caramelised biscuit flavor, which Alison Hammond concedes is “a bit of me” before bursting into laughter.
Speaking about her role in the advert, the Big Brother star said: “I absolutely loved playing The Countess in this year’s Sainsbury’s Christmas advert. It got me feeling all festive and was such a laugh!
“The Taste the Difference Caramelised Biscuit Christmas Pudding was absolutely a bit of me and will definitely make an appearance on our table this year. Just not sure if I can wait until Christmas day to try it again!”
“We also wanted the ad to provide some fun and light-hearted Christmas cheer and who better to do that than Alison Hammond.”
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
For enquiries, please contact:
About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.