Mahendra Singh Dhoni for Fire-Boltt
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Fire-Boltt announces Mahendra Singh Dhoni as new brand ambassador
Watch maker Fire-Boltt has appointed Indian cricketer and former Indian national team captain, Mahendra Singh Dhoni (also known as MSD), as their ambassador.
Mahendra Singh Dhoni will now be the face of Fire-Boltt’s marketing efforts.
Fire-Boltt has acquired a market share of 28% in the Indian smartwatch market.
Fire-Boltt will leverage Mahendra Singh Dhoni’s massive fan following across the country to continue its immaculate run in the Indian market with the World Cup-winning captain as its spokesperson.
Speaking on this association, Mahendra Singh Dhoni, said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workout regimes. I’m glad to be associated with a brand that has a global appeal.”
Commenting on adding MSD as Fire-Boltt’s brand ambassador, Arnav Kishore, Founder & CEO at Fire-Boltt said, “We are extremely passionate about the addition of Mahendra Signh Dhoni to our group of inspiring ambassadors, he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space.”
“MS Dhoni is one of the most respected cricketers in the world of cricket and he remains to be an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend, reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”
Aayushi Kishore, Co-Founder, Fire-Boltt, added, “The ethos of Fire-Boltt to foster a wholistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here and Mahendra Singh Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding and our customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni.”
Fire-Boltt products are easily accessible across the country because the company has a stronghold in online retail stores such as Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm.
The offline side of the company is equally robust, with products available in 750 different cities through companies like Reliance, Vijay Sales, and Croma.
In addition to its e-commerce website, the brand plans to enhance its overall sales in the future.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
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