Damian Lillard for Kicks Crew
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KICKS CREW ANNOUNCES PARTNERSHIP WITH NBA ALL-STAR DAMIAN LILLARD
Damian Lillard is the first CREW athlete and equity investor for Kicks Crew, the leading digital platform for authentic sneakers and apparel. It marks Damian Lillard’s first investment in a tech startup and is a result of their aligned mission to make sneaker culture more accessible to the public.
The partnership with Adidas started with a campaign that documented the partners’ first community initiative in Oakland and an accompanying digital experience including shoe reviews by Damian Lillard, a limited number of shoe releases, and sneaker giveaways.
“I invested in KICKS CREW because of the platform’s unique point of view on sneaker culture. Putting accessibility and community first, they’re building a space that allows everyone to experience sneaker culture,” said Damian Lillard. “They put in the work to provide an authentic and seamless experience for their CREW, and the fact that you can find so many styles at your fingertips made me want to introduce the brand to my friends and fans. I’m excited to be a part of the CREW and bring the sneaker community together.”
“Damian is an iconic athlete, having made unforgettable contributions to the sport of basketball all while staying true to his community. We’re excited to welcome him to the CREW as we build and serve our global community,” said Ross Adrian Yip, Co-Founder and COO of KICKS CREW. “Damian is an active investor, we’ve been bouncing off ideas around what we can do for the sneaker community. It was obvious that Damian is passionate about this space and the perfect partner for us as he embodies what our brand stands for – by staying true to ourselves and our CREW.”
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The Celebrity did not broker this brand partnership, but for any enquiries regarding a brand partnership with a celebrity, please contact:
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