Xavier McKinney for The Edit LDN
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The Edit LDN Names Xavier McKinney as First Brand Ambassador
The Edit LDN is looking to expand its footprint in the U.S. with the appointment of its first brand ambassador, Xavier McKinney.
The U.K.-based online sneaker platform announced on Tuesday that it has named New York Giants captain Xavier McKinney its first ever brand ambassador. This is the first partnership for McKinney, who previously partnered with Adidas.
“I’m excited to partner up with The Edit LDN,” McKinney said. “They’ve already demonstrated great success in the marketplace and I’m looking forward to helping them expand their footprint even further. I‘ve always had a passion for creative opportunities surrounding fashion, so I’m happy to partner with such an innovative company with product exclusivity. I feel like the sky is the limit for this partnership and I can’t wait to showcase our creative collaborations.”
McKinney has long had an interest in fashion and has expressed his desire to enter the industry in the past. The sneaker platform said it tapped Xavier McKinney because they “share the same vision of fashion and creativity.”
“We want to be able to help express Xavier’s creative flair for designing and bring that to The Edit’s audience, who are constantly after the new, disrupting exclusive items,” said The Edit LDN chief executive officer, Moses Rashid. “We knew we wanted to partner up with a personality that best reflects our beliefs and values and when Xavier came to our attention it was a natural fit due to his passion for all things fashion.”
Xavier McKinney’s appointment has come at an auspicious time for the sneaker platform. It’s seen an increase in 525% in its yearly revenue, according to the London Edit.
The success is attributed to the company opening its first physical store, in which it offered items from brands like Yeezy, Jordan, and Off-White, in the London area.
We can’t wait for this partnership to produce exciting results!
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