Billie Eilish channels Hollywood glamour in Gucci’s new eyewear campaign.
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Billie Eilish channels Hollywood glamour in Gucci’s new eyewear campaign.

Billie Eilish - Brand Ambassador - The Celebrity Group

Billie Eilish has ocean eyes—and Gucci wants you to know it. On Wednesday (Sept. 7), the luxury fashion label revealed that the 19-year-old singer Billie Eilish was its new eyewear campaign face.

The superstar takes fans on a dreamlike journey through the Hollywood Hills, in a nod to film noir—all while wearing pink cat-eye frames and bold caravan sunglasses.

“Envisioned by Alessandro Michele and captured by photographer Harley Weir under the art direction of Lina Kutsovskaya, suspenseful scenes showcase a selection of new retro-inspired styles that mirror the cinematic mood of the film, culminating in a moment of self-reflection,” the caption of the video reads before Billie Eilish comes face to face with… herself.

“I love you!” she calls from the driver’s seat of a vintage car parked at the top of Sunset Strip. “I love you, too, baby!” her clone responds in an enthusiastic tone before we fade to black.

We can’t wait to see what this partnership will bring to the world!

Did you know that having a brand partnership can boost the awareness of your company and its products up to three times more than similar advertising campaigns? That’s according to experts!

If you’re looking to boost your brand with a public figure, the team at The Celebrity Group are experts in their field.

We have more than 30 years’ experience as a celebrity broker, and when we talk to celebrities they listen.

For enquiries, please contact:

info@usefultalent.com

About The Celebrity Group

Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.

Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.