Harmanpreet Kaur for Puma
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Puma India ropes in India women’s cricket captain Harmanpreet Kaur
Puma India has appointed Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador, marking a significant step forward in the company’s commitment to supporting women in the sports ecosystem.
Harmanpreet Kaur was brought on board as part of a very unique and intriguing social experiment that revealed the country’s overall attitude toward gender perception in sports.
The 33-year-old Punjabi batter holds the world record for the fourth fastest women’s T20I hundred, and she is also India’s only centurion in the women’s T20I. Harmanpreet has six international hundreds in her career, with five of them coming in one-day internationals. In 2017, the most capped player in the T20I format was also awarded the Arjuna award.
“We are delighted to welcome skipper Harmanpreet Kaur into the PUMA family. The way she plays — bold and fierce cricket – she is the perfect fit for our brand which embodies the same qualities and ethos. As a brand, PUMA has always stayed ahead of the times and committed to support, celebrate and empower women in sports. This association is a massive step in that direction. Harmanpreet is a sporting icon and, with this partnership, we hope to inspire younger generations and help Indian women’s cricket reach greater heights,” said Abhishek Ganguly, managing director, PUMA India and Southeast Asia.
Harmanpreet Kaur will endorse the brand’s footwear, apparel, and accessories through a variety of activities and campaigns throughout the year as part of the partnership terms.
“Not many know that I hit my first ODI century in 2013 in a pair of PUMA boots that I received as a token of support in my early years by the brand. Exactly a decade now and I have been roped in as the face of PUMA. I am thrilled to join the biggest sports brand in the country with a star-studded roster. It’s heartening to see a brand such as PUMA support the growth of Indian women’s cricket; it’s crucial for bolstering the progress. This is just the beginning and I am sure this association will encourage a lot of women who dream to make a career in cricket. I look forward to an exciting journey ahead,” Harmanpreet Kaur expressed her excitement.
We can’t wait for this partnership to produce exciting results!
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