Anthony Joshua

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Anthony Joshua is a British professional boxer and two-time former unified world heavyweight champion.

As an amateur, Anthony Joshua represented England at the 2011 World Championships in the super-heavyweight division, winning a silver medal. He also represented Great Britain at the 2012 Olympics, winning gold.

In 2014, a year after turning professional, he was named Prospect of the Year by The Ring magazine. In 2017, his victorious fight against Wladimir Klitschko was named Fight of the Year by The Ring and the Boxing Writers Association of America.

Joshua is the second British boxer, after James DeGale, to win both a gold medal at the Olympics and a world title by a major professional sanctioning body, as well as the first British heavyweight to do so.

Advertising & Endorsements

Anthony Joshua is recognised as one of the most marketable athletes in the world, and has lucrative endorsement deals with numerous brands, including Under Armour, Beats By Dre, and Lucozade.

In 2017, he was ranked as the world’s most marketable athlete, ahead of basketball player Stephen Curry, who was ranked most marketable the previous year. Along with his boxing ability, this has been attributed to his “rags to riches” story, enforcing a narrative that he avoided a life of violence and crime by dedicating himself to boxing. Joshua has spoken of his ambition to surpass Floyd Mayweather Jr.’s reported career earnings of $700 million.

Joshua has also been recognised with his inclusion in the annual Powerlist as one of the 100 most influential Black Britons, most recently in the 2021 edition.

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