Jason Wu joins HUGO BOSS

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New York-based designer Jason Wu has been announced as Artistic Director for BOSS Womenswear, effective June 15th 2013.

The 30-year old designer, who is probably best known for dressing Michelle Obama for both Presidential Inauguration balls, will “assume responsibility and creative direction for all product and image related aspects of the principal womenswear Ready-to-Wear and Accessory line in the HUGO BOSS group.”

Jason Wu will also continue to develop his own Ready-to-Wear and Accessory lines.

The first collections will appear in Pre-Fall 2014 and the first runway collection under the new direction will debut at New York Fashion Week in February 2014.

When asked about the new role, Jason Wu said, “I have long been a fan of HUGO BOSS’ vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the HUGO BOSS design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear.”

“We are absolutely delighted to have an outstanding talent like Jason Wu on board,“ Hugo Boss CEO Claus Dietrich Lahrs said. “This will generate a powerful and creative statement for BOSS Womenswear and show our commitment to focus even more on the female side of the brand.”

Wu launched his ready-to-wear line of clothes with earnings from his years of doll designs. His first full collection debuted in 2006 and won the Fashion Group International’s Rising Star award in 2008. Jason Wu’s dresses were photographed underwater by Howard Schatz for Delta Faucet Company’s Brizo branded faucet campaign in 2006. In 2008 he was nominated for the CFDA / Vogue Fashion Fund award. Bruce Weber shot the designer for W magazine’s “Summer Camp” portfolio in July 2008.

Wu’s early clients included Ivana Trump, January Jones, and Amber Valletta. He also worked extensively with drag queen RuPaul, ultimately designing six RuPaul dolls.

Wu collaborated with CND (Creative Nail Design) for his Spring 2011 collection to create a set of four nail polish colours that was to be retailed from May 2011.

In June 2013, Wu was named as the Art Director of Swiss based German fashion house Hugo Boss overseeing the entire womenswear range.

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http://www.reuters.com/article/2013/06/10/hugoboss-jasonwu-idUSL5N0EM2TC20130610