Elle UK appoints Kirsty Dale Executive Fashion Director

About

Kirsty Dale, who’s worked as Coty Prestige’s PR Director for the last 14 years, looking after brands including Calvin Klein, Balenciaga and Marc Jacobs, has been appointed Executive Fashion Director at fashion glossy ELLE UK.

Kirsty, who joins ELLE in August 2013, brings nearly two decades worth of experience to this high profile, and newly business–focused, role. As Coty Prestige’s PR Director for the past 14 years she has looked after an extraordinary portfolio of luxury brands and fashion fragrance licenses, including Calvin Klein, Balenciaga, Chloe and Marc Jacobs, devising and implementing all the company’s PR strategies.

At ELLE, Kirsty will be responsible for devising a groundbreaking strategy to leverage the power of ELLE’s unique 360 approach across both commercial and editorial departments, with a strong focus on luxury fashion. In this heavyweight role, she will ensure ELLE retains and develops its strong relationships with luxury fashion clients by devising innovative, high impact campaigns that support ELLE as a business and benefit the brand’s impressive reach of consumers in a unique way.

ELLE UK is one of the most digitally innovative luxury fashion magazines in the UK market place, with a unique ability to connect with audiences and deliver enhanced editorial content – including leading daily fashion, shopping and celebrity style news and trends – across multi–platforms.

ELLE’s magazine and website reaches a combined audience of 1,311,432, while its social media reachstands at more than 1.2 million across Facebook, Twitter, Instagram and Pinterest.

ELLE’s Editor-in-Chief Lorraine Candy says: “Kirsty comes to ELLE with huge experience in the luxury world and a wealth of fashion contacts. She is a strategist whose new ideas will ensure ELLE continues to be a groundbreaking modern fashion magazine with expertise across all its platforms.”

ELLE’s Group Publishing Director, Meribeth Parker, says: “Kirsty is a fantastic hire for the ELLE brand and will bring with her some extraordinary experience to assist us in our ELLE 360 journey. This role will fully utilise her insight in both the editorial and commercial environments.”

Kirsty Dale says: “I’m delighted to be joining ELLE at such an exciting time. ELLE’s incredible platforms and team of experts have the power to deliver truly innovative partnerships that stand out in the marketplace and drive influential brand engagement, and I am very much looking forward to being part of this.”

Dale takes up the role in August 2013 and is to work on the magazine’s relationships with luxury fashion clients.

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