Thiago Alcantara for Tommy Hilfiger
Thiago Alcantara for Tommy Hilfiger
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Thiago Alcantara for Tommy Hilfiger
Tommy Hilfiger has chosen Liverpool Football Club player Thiago Alcantara as the brand ambassador for its AW22 men’s watch and jewellery collection. The campaign will launch across Europe this month.
Tommy Hilfiger has signed Liverpool football star Thiago Alcantara as brand ambassador for its AW22 men’s watch and jewellery collection with the campaign launching this month across Europe.
The campaign was photographed by Marco Fischer on location in northern Spain.
The company said the brand ambassadorship by Thiago Alcantara “celebrates his dedication to athletic excellence, determined optimism and social responsibility”.
Brand ambassadorships are no longer about picking the most attractive or athletically gifted celebs and the footballer — who’s also a player in the Spanish national team — is “highly active with the Alcantara Family Foundation whose mission it is to positively impact society”.
The campaign showcases key pieces from the men’s collection, including a vintage racing-inspired, all-purpose sports watch.
The collection has been made by Movado under its license deal with the PVH-owned brand.
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
If you want to get exposure for your business, it’s best to invest in a well-known brand ambassador—one with millions of followers who will promote everything from their products/services directly into their fans’ feeds.
If you are looking to improve your business by partnering with famous people, call the team at The Celebrity Group.
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Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
Brand ambassadors and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without.