Samantha Ruth Prabhu for Mivi
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Mivi announces Samantha Ruth Prabhu as its new brand ambassador
India’s leading home-grown company Mivi, signed Samantha Ruth Prabhu as their new brand ambassador.
Twitter and Instagram trending hashtag #SamanthaForMivi has gained much attention in recent days as it is an uncommon way for a company to choose their brand ambassador.
With Mivi’s involvement, one of their Brand Ambassadors finally got the right opportunity. Thanks to the organization’s community of users, also known as Mivians, the need was solved.
Community leaders mostly preferred Samantha to be the new face of the brand and over 10,000 people said #SamanthaForMivi on various social media sites.
The brand collaborated with their followers by sharing quirky and playful posts to generate anticipation for the newest addition to the brand.
Upon reaching out to their trusted community of Minivans for suggestions, Mivians chose Samantha Ruth Prabhu as Mivi’s new brand ambassador.
Commenting on the campaign, Midhula Devabhaktuni, Co-founder and CMO, Mivi, said: “We are more than grateful to our users and community for choosing such a perfect fit for the brand. We are beyond excited to start this new journey with our new face and leading South Indian actress. Samantha Ruth Prabhu resonates well with Mivi as she is well known for her elegance and her active lifestyle, both factors which are crucial to Mivi as well. Keep following us for all the new content we have planned for all of you and keep supporting us through this journey.”
Samantha Ruth Prabhu, A-listed celebrity, said: “I am elated to be collaborating with such a wonderful homegrown Indian brand. In this growing economy for AtmaNirbhar India, a brand like Mivi is setting a great example for other brands as well, which is all the more reason to be part of this great brand.”
We can’t wait for this partnership to produce exciting results!
Brand partnerships are one of the most effective ways to increase your brand awareness and sales.
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About The Celebrity Group
Useful Talent has more than 30 years of experience in casting the most effective Celebrity Influencers & Brand Ambassadors for the International Advertising, Marketing & PR Industry.
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