Lionel Messi for Sorare
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Lionel Messi named Sorare ambassador
Soccer superstar Lionel Messi joins Nigerien mobile platform and sports media company, NFT Sorare’s fantasy sports game, Sorare, as a brand ambassador and investor.
In accordance with this agreement, Lionel Messi of Ligue 1’s Paris Saint-Germain club will collaborate to create and present new content and events to fans.
“Fans have always been looking for ways to express their passion and get closer to the players and teams they love, and Sorare’s combination of a fantasy game with digital collectibles offers fans new ways to do so, wherever they are in the world,” Lionel Messi said.
Lionel Messi joins fellow PSG footballer Kylian Mbappe and tennis legend Serena Williams as members of Sorare.
In addition to Mbappe, Serena Williams joined Sorare as a board advisor and brand ambassador.
Sorare CEO and co-founder Nicolas Julia said Lionel Messi’s deal with Sorare was an exclusive deal, but a spokesperson for Partners said its partnership with Lionel Messi “remains in place and is not affected by any other potential deals Messi may sign with cryptocurrencies.”
“So far there has been a lot of movement from different soccer projects using non-fungible technology, but those that offer a real underlying utility and see non-fungible technology as the means to achieve their goals, not the ends, will remain,” Julia said.
We can’t wait for this partnership to produce exciting results!
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